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The renaissance
of printed media
Magazine
The use of company owned publications or periodicals with editorial and/or journalistic content as an instrument of communication with the customer and the public is referred to as Corporate Publishing.
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Positioning
Transfer of information
Forming your public image
Recruiting new members
Forming a bond with the publisher
Creating a channel to the public
Customer loyalty
Promoting your brand
Sales promotion
Building a knowledge base
Dissemination of information
The periodicals
and their
advantages
All advantages
The customer magazine
The member magazine

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